Branding Project - April 2016
YA Alpha is a branch of the wider known “Alpha Course” which is a faith based course inviting people to question the meaning of life in an open and friendly environment. YA Alpha follows that same model, except it is aimed at “Young Adults”, more specifically people aged 18-30. I decided the best way to approach the project would be from an image perspective, by creating a series of images that represented the target audience, people who are confused, lost in life, or just generally looking for answers. Once I had created those images I created a modern and bold type based brand that sat well on top of the imagery to finish off the project.