DO – Display Typeface

Typeface Design - June 2017

The “DO” monospace display typeface was produced as part of a branding pitch for the Leeds Becket University graduation show 2017.

The typeface was developed from the idea that all the unseen preliminary parts of the creative process are just as much a part of the finished product as the parts that you display. Using the finished letterform as the “finished product”, I included all the negative space that the letterform was cut from and incorporated it into the letters themselves.